Self-sovereign Identity (SSI) is repackaged by Microsoft calling it Decentralized Identity, to appease customer fears of meta data mining. Also, helps to convince users that the Tech Giant will help you store your SSI, without tracking you. Try to say that to yourself in the mirror, and keep a straight face….
By removing the word “sovereign” from SSI begins to lessen the value, retailers like Microsoft recognize an enormous windfall in having a “tag” for every customer, as long as sovereignty remains out of the equation and too many customer don’t form a union (of sorts). The balance of power and control is at stake and Tech Giants must herd their sheeple into corrals, then brand them.
“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”Sun Tzu, The Art of War
Microsoft’s mission is to empower every person on the planet to achieve more.
Microsoft cloud identity systems already empower developers, organizations, and billions of people to work, play, and achieve more, but there’s so much more we can do to create a world where each of us, even in displaced populations, can pursue our life goals, including educating our children, improving our quality of life, and starting a business.
To achieve this vision, we need to augment existing cloud identity systems with one that individuals, organizations, and devices can own so they can control their digital identity and data. This self-owned identity must seamlessly integrate into our daily lives, providing complete control over what we share and with whom we share it, and—when necessary—provide the ability to take it back.
Instead of granting broad consent to countless apps and services and spreading their identity data across numerous providers, individuals need a secure, encrypted digital hub where they can store their identity data and easily control access to it.
Discover decentralized identity, a new way to provide ownership of personal data.